You’ve got an idea and you want it to reach the masses. In our current day and age, the next logical step is to start a website based around said idea and then make the magic happen. However, there’s actually a lot of work that goes into creating a website and using it to bring in business, attract readers, sell a product, or successfully achieve whatever goal the site is dedicated to.
You’ve got to think strategically about your brand or idea and what the purpose of the site will be to carefully create a functioning site that supports those goals. You also must consider the technical details. The website-building itself, a sitemap, SEO tactics, and design all play a crucial role in the success of a site. These details ought to be considered before creating a website to save hassle in the process.
We’ve rounded up what we consider to be the top things that should be considered before creating a website.
What do YOU want?
The most fundamental thing to consider before doing the work to create a site is what your goal is. Determining what you’re hoping to use the site for and what you’re hoping to get out of it will guide what kind of site you’ll need to build. For example, if what you want is a site that can handle bookings and payment transactions, but what you choose is actually an unsearchable blog format, that could become quite a roadblock.
You’ll also want to choose your web host wisely here. A web host is what decides how many resources to dedicate to your site, so knowing the right host for you is crucial. This hosting comparison collection is a good place to start in considering your options.
What do THEY want?
Next, determine what your users are hoping to get from your site. Ask yourself what they want and how they will find it. (Hint: This is where market research comes in handy. Know your audience.) Build the site based on them, and you won’t regret it.
Consider that professional help may be needed.
While it may seem that anyone can create their own website (and that may be true), not everyone SHOULD create the own website. Just consider that for a second before you set out to make your own. Yes, prices may be high, but they won’t be unreasonable. The good news in hiring a professional is that you are paying for it, so you’ll be left with a quality product at the end. If you find a site designer or engineer that understands your vision and has the skills to back it up, you’ll be able to tailor your site to your wishes and feel certain that it will look as good and function as well as you need it to.
The site itself must support the goal.
The details of the digital site, such as the domain, the sitemap, and the content/design must support the overarching goal determined when creating the site. For instance, a good domain name is one that clearly represents your brand/idea. Many words and phrases are already claimed on the internet, so you might have to get creative.
Once a user makes their way to your site, you’ll want them to be able to navigate around it easily. A well-thought sitemap will naturally guide a visitor through your site. (It will also—very importantly—help your site’s SEO ranking, which will make it easier to find on search engines!)
Lastly, the graphic design and content of your blog is where the real meat is. It should look clean and professional, with thoughtful content that a visitor would find useful. Cutting corners here will show, and what you want is an attractive, up-to-date site.
There’s other stuff that comes along with a website.
For a website to serve its purpose, you’ve got to have site visitors. The way to get site visitors in our media-rich world today is through social media, SEO, and marketing. You can’t create the site and stop there. Coming up with a plan to follow through with social media, search engine optimization, and digital marketing will help put your site in front of the eyes of the people that need to see it, keeping your site profitable and successful.