ECommerce is becoming popular by the day and more people are resorting to shop online than physically go out and shop. Clearly, this has made life easier for consumers but for retailers and store owners, it only means much more competition. There are hundreds of Ecommerce stores present online and people have a lot of choice, which is why they do not want to spend time on a store which doesn’t appeal to them. This means that if your store is boring and doesn’t have a media presence, there are high chances that the conversion rates you expected won’t take place and you will face disappointment. However, there are a number of ways in which you can improve the popularity of your store and work on the way it functions to make it more appealing and convenient for your customers. Now that you know the value of a popular store, here are a few tips which will help you in achieving one.
# Increase Your Social Media Presence
Social media tools provide you with a lot of flexibility and options to increase the popularity base of your eCommerce store and you can use grounds like Facebook, Twitter, Pinterest and other sites as your mascot and inform your customers about the latest deals you are coming up with, the themes you are focusing on and the discounts you are happily giving to your customers. You can even provide your target customers with useful and interesting pieces of information related to your product from time to time which would keep you at the back of their minds.
# Engage With Customers
Engaging with your customers in a better manner rather than interacting with them over your site is a good way to make your store popular. Social media tools like Facebook and Twitter have become an excellent way to catch the eye of your target market and involve them in your store in a better manner. You can do a number of things like run free contests; provide them with small discounts on signing up and purchasing things. Not only this, you can take small steps like making it mandatory that every customer has to like your Facebook page before they make a purchase.
# Make Uses of Email Lists
Knowing what your customers want and then sending them personalized deals is a good way to keep them interested in your store. Make use of email lists and send your customers newsletters and special deal through email. This way they will know what is new at your store and they were the first ones to know about it. You can send small gift and discount vouchers through email as well.
# Send Gifts with Product Delivery
When a customer buys something from your store, make it an even better deal by sending a small token of thanks as a discount or a small gift. This will make your customers happy and even encourage Word of Mouth marketing which is one of the best ways to gain popularity for your Commerce store.
About the Author
Johnatha is a marketing expert has year of experience in core sales and online marketing. He works for TopReviewStars, an online essay service review provider.